Tuesday, October 17, 2017
Etsy Rank ✽ Thoughts of a Newbie User
I told y'all I had found a new tool to use for Etsy, and that I was going to share it with you after I got a better chance to use it and learn how it worked. That site was EtsyRank! You can find it at etsyrank.com.
I had heard a LOT of people in my Etsy group talking about EtsyRank, and what they were saying really intrigued me, so for free I thought it was worth a shot, haha. I'm going to be completely honest here and say that when I first set up my account, I was pretty positive I was going to LOVE it. As I've played around with the features a little more, I still think it's a really neat tool, but I am also a little more confused on how it decides some of the things it does. It will probably stay a constant tool, but I'll probably also do my own research, too, quite often.
My favorite of EtsyRank's features are:
-You can find out where your shop ranks against other sellers, and it will also tell you what percentage your number of sales puts you in. I have sold more than 66% of shops.... I'm going to assume there are a lot of new and abandoned shops on Etsy, because my shop isn't that big yet, haha...
-You can search for keywords here, rather than on Etsy. Why is there a difference? Well, Etsy Rank tells you how high the demand and engagement is for each of your keywords, instead of just how much competition you have. That is a huge plus! Then, it also gives you a list of other keywords those types of listings have, so that you know where to do further research from if some of your original keywords aren't a good idea to use!
-The ranking tool. This isn't my absolute favorite tool, but it is what I use to find my listing to see the listing audits, because I didn't want to give the site permission to have my shop details by connecting them. (Yes, you can get by without that). You type in a keyword (and your shop name, if you want it to show you your listing details first without you having to search for it through all the ones above it), and it shows you the listings that keyword brings up, with their ranking, and supposedly the page they are on on Etsy. The reason I'm not all that crazy about this feature is that it doesn't seem to be right to me. They have told me two of my listings were on the first page when they weren't when I looked on Etsy's official site, and they have told me a few of my listings were on the same page as each other; and it's Etsy policy, now, to keep only one item per shop on a page, I'm pretty sure. So I'm mainly using this feature to make sure I'm in the top 500 listings (if they don't find you there, they don't bother to look further, so I'm going to say that is important), and to get my listings for the listing audits :).
-Listing audits. This is the best feature, if you ask me :)!!! See all those goody spots?!
Using Etsy Rank, I added this listing today that had a grade of *A* for my SEO! Most of my listings are a "B", even the ones I re-did with Etsy rank. I'm *pretty* sure this is because I redid my title and tags, but not my description, so I plan on doing that soon, and then I'll let you know what happens to those "B" listings. It's acceptable until C, though, as far as I can tell, so I'm happy with that for now.
This listing is less than 12 hours old, so there is no way to calculate my visibility and pretty much nothing has happened on it, haha. BUT, it's had two views already. For those big sellers who get 50 views and a sale within an hour of listing something, this is no big deal, but I have posted a few items at a time before and gotten just a view or two for them all combined, so it is promising to me!
The content test lets you know whether you missed regular requirements. Mine are all pretty good... except photos, lol! It's hard for me to get good photos at all, ten of them? I'm still working on that...
And then it takes all of the tags you used, and lets you know whether you used them in all the places you could or not. That's my second favorite feature, after the grading :D.
All in all, I think you still have to do a bit of research yourself, and just watch and see if it gets you results to decide if it works for you. For me, I'll definitely be using the site frequently. I have been working on my listings through it, and it's taken a lot of my "marketing time" away, but I've still been getting about the same amount of views as when I share my listings -and a much wider variety, too! I have had items viewed this week, without advertising them, that haven't had any attention for a month! It's really been encouraging! Tomorrow I'm going to go into a little more detail about using the keyword tool. Yes, keywords again. This is my life, y'all ;). I told you we were never done learning!
Have you tried Etsy Rank? Will you be trying it now :)?